Playing with (hell)fireĪside from acting as a follow-up to MSCHF’s Jesus Shoes, the Satan Shoes were released to time up with a music video by Lil Nas X, which boasts an equally sinister theme. MSCHF did not answer Input’s request for comment in time for publishing this story.
So, why file a lawsuit over the Satan Shoes but not the Jesus Shoes? The answer to that may come down to a simple element: consumer confusion caused by a negative perception, which Nike didn’t have to deal with MSCHF’s Jesus Shoes. Then it sued MSCHF for “trademark infringement and dilution, false designation of origin, and unfair competition.” That backlash taking place across Twitter, Instagram, and TikTok was enough for Nike to come out and promptly distance itself from the sneakers. A follow-up to its Jesus Shoes, the “Satan Shoes” are another custom Nike Air Max 97, though this one is a collaboration with rapper Lil Nas X and features genuine human blood and details like an upside-down cross and a Pentagram charm.įor a sneaker with a Nike logo, MSCHF’s design choices are quite peculiar, and it didn’t take long for the Satan Shoes to cause controversy before they even launched - as religious and conservative consumers were quick to call for a Nike boycott, being completely unaware that it wasn’t an official pair from the brand. Well, if what MSCHF wanted was Nike’s attention, its new, satanic-themed creation has definitely done the trick. “That would’ve been rad,” Kevin Wiesner, then the creative director at the artistic brand MSCHF, told The New York Times in a 2019 interview. Neither Nike - nor the Vatican, for that matter - took legal action against MSCHF, or publicly disavowed the shoes. As the most Googled shoe of 2019, the Jesus Shoes arguably brought Nike good press, or at least an enormous amount of attention, despite zero involvement from the company.Īnd while not everyone believes in Jesus, the man doesn’t appear to have many haters. The pair, not endorsed or made by Nike, was worn by A-list celebrities like Drake - a huge Nike fan who now has his own sub-brand with the Swoosh. so i hope u are mad, stay mad, feel the same anger you teach us to have towards ourselves.Two years ago, MSCHF created a media frenzy with the debut of its “Jesus Shoes,” a customized Nike Air Max 97 sneaker filled with holy water from the Jordan River. I spent my entire teenage years hating myself because of the shit y’all preached would happen to me because i was gay. So I hope u are mad, stay mad feel the same anger you teach us to have towards ourselves.” Lil Nas X, who is gay later tweeted: “I spent my entire teenage years hating myself because of the shit y’all preached would happen to me because I was gay. Lil Nas X replied tweeting: “You are a whole governor and you on here tweeting about some damn shoes. We are in a fight for the soul of our nation. Our kids are being told that this kind of product is, not only okay, it’s “exclusive.” But do you know what’s more exclusive? Their God-given eternal soul. But do you know what’s more exclusive? Their God-given eternal soul. Noem added: “Our kids are being told that this kind of product is not only OK, it’s ‘exclusive’. I don’t think there have been better candidates to cancel than Lil Nas X and these shoes.” “Somehow thinks that Satanic worship should be mainstream and normal. South Dakota Governor Kristi Noem (R) tweeted: “This is outrageous, disgusting, and perverted and on #PalmSunday no less. I’m still debating about wearing after this come nike a drop of blood for real My kids will never play Old Town road again. Referring to Lil Nas X’s hit single, basketball player Nick Young wrote: “My kids will never play Old Town Road again.” The sneakers caused an uproar on social media.
“Nike did not design or release these shoes and we do not endorse them.” “We do not have a relationship with Little Nas X or MSCHF,” the footwear company said.
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